Laval, Quebec, January 19, 2012 – Uniboard®, a North American leader in engineered wood products, is starting the New Year off strong with the launch of their Long Length Board Program. This new program ties in well with their “Mont-Laurier Promise” campaign. The “Promise” emphasizes the mill’s commitment to providing its customers with the best service and the best products in the industry.

“We are excited to begin 2012 with the launch of our latest Long Length Board initiative!” states Don Raymond, Vice-President Marketing at Uniboard®. “Our customers are central in our innovations and, from their feedback, we know the importance of maintaining and creating new products. After having made major investments in equipment at our Mont-Laurier mill, we are pleased to expand our market and, in turn, provide our customers with greater flexibility of products to satisfy all needs.”

This product launch also facilitates Uniboard’s ability to meet multiple client needs in a single location. “We committed to fulfill our customers’ needs and the Long Length Board Program is in line with that promise. The Long Length Board Program makes Uniboard® your one-stop shop for wood products,” continues Mr. Raymond.

With this new Program, Uniboard® reaches and enters a new market segment. Initiative combined with expectations for more innovative product offerings in 2012, reinforces Uniboard’s position as a front-runner in the industry and strengthens ourrole as a North American leader of engineered wood products