SCHOOL’S IN AT UNIBOARD ACADEMY
Innovative program makes the grades with customers
Laval, Quebec (July 24, 2009)-– Uniboard, a North American leader of manufactured engineered wood products, launched Uniboard Academy in June 2009, a training program for the company’s customers and distributors. The inaugural two-day session, held onsite at Uniboard’s Moncure, North Carolina facility, was designed to further educate customers on the company’s engineered wood products and manufacturing processes in a stimulating, hands-on environment.
Twenty of Uniboard’s US customers were invited and attended the session which featured a comprehensive tour of the Moncure mega-site, including the existing particleboard and thermofused melamine plant as well as the new state-of-the-art MDF facility currently under construction. Participants were educated with detailed information on Uniboard`s entire product portfolio ranging from thermofused melamine, NuGreen (NAUF), medium and high density fibreboard, particleboard and various specialty products giving them first-hand opportunity to witness the care and precision that goes into making them.
“We limited the size of the group, to make it really personalized” said Don Raymond VP Marketing of Uniboard. “We wanted to ensure that we were able answer the questions that were important to our customers, give them a truly one-of-a-kind brand experience, and help our distribution partners increase their sales of our products. In the end, everyone walked away with a better understanding of our products, what makes them the best available on the market and the entire Uniboard team that make them.’’
All participant’s were presented with a Uniboard Academy diploma confirming the invaluable experience and knowledge gained on Uniboard engineered wood products.
Given the tremendous success of the Uniboard Academy program the company is moving forward with additional session dates, the next of which will be held later in autumn of this year.
About Uniboard (a subsidiary of Pfleiderer AG)
Uniboard is a leading North American manufacturer of engineered wood products, with installed capacity of over 900 million square feet of raw particleboard, high density and medium density fiber board, of which over 50% is converted into value added melamine and laminated flooring products. Uniboard remains the only producer of laminated flooring products in Canada. Its products are sold to retailers, distributors and finished goods manufacturers, which cater to the kitchen cabinet industry, the furniture industry, the renovation and construction industries, as well as to the floor covering industry. Uniboard is the largest supplier of thermofused melamine panels in North America. A leader in innovation, and corporate social responsibility, Uniboard is committed to meeting customer expectations and finding solutions in both product and servicing needs. The company’s environmental policy is based on the sustainable use of natural resources and underlies the entire manufacturing process.
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Product Manager, Marketing
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