Pfleiderer

Fascination with wood

The SDAX-listed Pfleiderer Group is a leading worldwide manufacturer of engineered wood products, surface finished products and laminate flooring.

Our products are everywhere: at home, at work, in public buildings and spaces – wood lives with us and creates a special atmosphere in all of our lives. Discover the wide range of possibilities offered by this natural material!

The company and its approximately 6,000 employees operate 22 plants in North America, Western and Eastern Europe. Pfleiderer is the preferred partner of the furniture industry, specialist and home improvement stores, and interior design suppliers. The company delivers its comprehensive range of core materials and surface-finished products to customers in over 80 countries.

Our cost leadership is the basis for further profitable growth.

Objectives and Strategy

The Pfeiderer Group's overarching objective is to continually extend its leading international marketposition and, in turn, to drive forward the further sustainable increase in its enterprise.

Profitable growth by focusing on the engineered wood segment:
By concentrating on engineered wood, Pfeiderer generates a high level of organic growth. The acquisition of Kunz and Pergo has considerably improved our market position in recent years: Pfeiderer belongs to the biggest supplier of engineered wood in the world. Going forward, we want to continue our earnings-driven growth through organic development and acquisitions in the engineered wood sector.

Diversification by product and regions:
The proportion of high-margin products will be selectively increased by developing brands and services. In addition, our presence in regional markets offering above-average growth levels will be reinforced. The risks associated with cyclical economic trends are mitigated by product-related and regional diversification.

Cost leadership:
Most engineered wood products are standardized mass products. Critical success factors include effective operational management and continual cost reduction. In this context, the size that the Pfeiderer Group has now reached is a key advantage. Exploiting economies of scale can leverage synergy potential. Pfeiderer implements pro-active, forward-looking capacity and cost management policies.

Tailored regional strategies:
In Western Europe and North America, we will use our leading position to seize the opportunities that emerge from the continued market consolidation. Pfeiderer is operationally and financially well positioned to acquire and integrate additional companies form the engineered wood sector. In the High-Growth Eastern European markets, we will systematically extend our presence by making further acquisitions and increasing our capacity.