First Canadian Edition of Uniboard Academy Hits Toronto
Innovative program makes the grade with customers
Laval, Québec (April 15, 2010)-– Uniboard, a North American leader of manufactured engineered wood products, held its first Canadian edition of Uniboard Academy in Toronto on April 14, 2010. Uniboard Academy, the company’s signature information and product training seminar event, was initially launched in June 2009 and has been a major hit among customers. The session, held at Uniboard’s Ontario Headquarters, was designed to further educate customers on the company’s engineered wood products and manufacturing processes in a stimulating and hands-on environment.
Twenty-six of Uniboard’s core customers were invited and attended the session which featured a training video as well as in-depth information on product manufacturing processes. Attendees were educated on Uniboard’s entire product portfolio ranging from thermofused melamine, medium and high-density fiberboard, particleboard and the company’s line of NU Green NAUF panels.
“For us, it was very important to keep the group very small to make the event very personalized and intimate,” said Don Raymond, VP Marketing of Uniboard. “This program has been a huge success because it gives us a chance to meet face-to-face with our customers, get their insight and answer the questions that are important to them.”
Following the seminar, all attendees were presented with a Uniboard Academy diploma confirming the invaluable experience and knowledge gained on Uniboard engineered wood products.
“The goal was to give our customers a truly one-of-a-kind brand experience and help our distribution partners increase sales of our products. In the end, everyone walked away with a better understanding of our products, what makes them the best on the market and the Uniboard team that makes them.’’
Uniboard Inc., a subsidiary of Pfleiderer AG, is a leading North American manufacturer of engineered wood products, with installed capacity of over 1.1 billion square feet of raw particleboard, high density and medium density fiberboard, of which over 50% is converted into value added melamine and laminated flooring products. Its products are sold to retailers, distributors and finished goods manufacturers, which cater to the kitchen cabinet industry, the furniture industry, the renovation and construction industries, as well as to the floor covering industry. Uniboard is the largest supplier of thermofused melamine panels in North America. More information at: www.uniboard.com
MDAX-listed Pfleiderer AG (ISIN DE 0006764749) is one of the world’s leading producers of engineered wood. The company employs approximately 5,600 people and operates 22 sites in North America, Western and Eastern Europe producing engineered wood, surface finished products and laminate flooring. Pfleiderer is a preferred partner of the furniture industry, specialist and home improvement stores, and interior design suppliers. In fiscal year 2009, the Group generated consolidated revenues of approximately €1.4 billion and EBITDA after restructuring costs of approximately €100 million. More information at: www.pfleiderer.com
Contact: Lise Plante, Product Manager, Panel Business Unit (450) 973-72704/15/10